Phoebe
Gardner
Social Media and Digital Specialist
About Me
I am deeply immersed in music and culture, in my lifestyle, writing and social media work.
Working with a range of internationally acclaimed brands and culture platforms, I have created a strong portfolio of social and digital campaigns alongside my writing projects – with a particular focus on underrepresented creatives using my time to discover and provide a platform to give underground artists a voice.
Experience
Social Media Editor, NOWNESS, London
March 21 - Current
Day-to-day management of NOWNESS' social platforms (Instagram, TikTok, Facebook, Twitter and Snapchat), specialising in organic growth. While leading project management of editorial, social and branded campaigns, working closely with the wider team to brainstorm ideas, lead briefs and oversee content creation.
Extensive analytic duties include writing weekly, monthly and annual reports.
Social Media EXECUTIVE, TD BAKER, London
SEPTEMBER 20 - January 21
Day-to-day co-management of Ted Baker's social platforms (3 Million Total Followers).
Constant collaboration with team members, alongside indivdual creative pitching for new social and brand-wise directions.
Day-to-day use of softwares such as Adobe Analytics, Sprinklr and Canva to manage social performance, schedule, design bespoke assets and create weekly social reports.
Extensive current fashion, culture and social trend knowledge, reflected in implementing digital-story telling across Instagram Stories and writing engaging copy.
Social Media and Digital Assistant, Wallpaper* Magazine, London
November 2019 - September 20
Day to day I co-manage Wallpaper*s Facebook, Twitter and Instagram platforms, which have a 4 million total audience, alongside solely managing the magazine's Pinterest board – which within the first month of my management saw a rise of a million monthly users. My daily duties also include running Wallpaper*'s Daily Digest on Instagram stories and building multiple articles on the site's CMS, editing to create metadata friendly content.
For larger sporadic duties across the week, I assist the Social Media Manager with creating editorial and paid social campaigns, as well as working on various writing projects for the magazine.
Social Media and Editorial Assistant, HUNGER TV, London
May - November 2019
Managing HUNGER’s social platforms, pulling weekly stats, scheduling posts for upcoming weeks and strategies for collaborations and new issues. Writing features, interviews and news pieces regarding music, culture, fashion and photography. In charge of the weekly newsletter, assisting the creative team at Rankin for upcoming projects. Proficient in using CMS, scheduling software, Google Docs/Sheets and Photoshop.
Writer, Pink Noise Zine, London
November - January 2018/19
Writing features for the third issues of the zine which promotes female DJs and producers in the electronic music industry. Pink Noise has been featured in Mixmag and i-D.
Awards
Winner: Best Multimedia Journalist
2018
Received from the London Citizen Journalism Competition for a feature-length article about the decline of traditional markets in the capital. The award was sponsored by London South Bank University.
Education
2015 / JULY 2018
Goldsmiths, University of London
BA Hons in Journalism
